Honoring a legacy of passion and resilience by reimagining Café Bassili’s visual identity to bridge their storied past with a bright, innovative future.
A unique and close to heart project that enfuses tradition, love, and coffee.
Café Bassili is a Lebanese coffee brand with a legacy that spans over seven decades, rooted in tradition, resilience, and the art of crafting exceptional coffee. Established in the 1950s, the brand began with Mikhael Bassili’s passion for sourcing and selling the finest coffee beans. Today, Café Bassili continues to uphold its rich heritage, blending a family’s dedication to coffee with a commitment to innovation and quality.
Café Bassili is more than a coffee brand – it is a story of legacy, perseverance, and passion passed down through generations. From pioneering premium blends in the 1980s to rebuilding after the challenges of the Beirut Blast, the brand stands as a testament to resilience and craftsmanship.
To bring Café Bassili’s identity into the modern era, I focused on:
A refreshed visual identity: Honoring their heritage while incorporating contemporary design elements to resonate with new audiences.
Bold, iconic packaging: Introducing a striking red coffee packaging that reflects the brand’s energy and legacy.
Product expansion: Designing materials for new product lines, including espresso capsules, coffee bags, and menus, to ensure consistency across offerings.
Art direction and photography: Crafting visuals that capture the brand’s warmth, richness, and dedication to excellence.
This brand identity encapsulates the client’s vision:
A celebration of their legacy, balancing tradition with modernity.
A cohesive design system that supports product diversification and global growth.
A visual narrative that reflects the brand’s strength, passion, and timeless appeal.
