Translating the vibrant and fun spirit of Saff W Omzz into a bold visual identity that beautifully showcases the synergy between two distinct personalities and cultures.
At the heart of the brand is a timeless identification mark that balances boldness with adaptability.
Saff W Omzz is a dynamic collaboration that celebrates cultural synergy and creative storytelling. Rooted in the vibrant spirit of Saudi Arabia and the innovation of California, Saff W Omzz’s identity reflects the unity of two distinct yet complementary worlds. The name itself embodies this unique partnership, merging tradition with a modern, global perspective.
To bring SaffWomzz to life, I focused on:
Color story: The Saudi Mint symbolizes vibrancy and heritage, while the California Blue represents innovation and forward-thinking. Together, these colors visually narrate Saff and Omzz’s shared story.
Animated social media content: I developed custom animated stings for their mini-series, enhancing their storytelling with dynamic motion design.
Custom illustrations: Tailored to the brand’s unique art direction, these illustrations reinforced the visual identity while offering versatility for social media reels and content.
This brand identity encapsulates the client’s vision:
A vibrant and storytelling-driven identity inspired by cultural collaboration and creativity.
A dynamic design system that translates effortlessly across digital and social platforms.
A bold yet harmonious aesthetic that engages and captivates their audience.
