Blending artistry and tradition to create a visual identity that celebrates the rich heritage of Lebanese winemaking with a modern, elegant twist.
A design that pours culture, history, and craftsmanship into every bottle.
Le Vin Parfait is a celebration of Lebanese viticulture, capturing the story of two iconic grape varieties through elegant and culturally resonant label designs.
To bring LVP’s vision to life, I focused on Arabic Calligraphy as Art.
Designing a striking main visual in the form of a drop, crafted from Arabic calligraphy, symbolizing the essence of wine.
White Wine (Obeideh): Paying homage to the unique Obeideh grape, a historically underappreciated variety traditionally used for table grapes and Arak, now reimagined for fine winemaking.
Red Wine (Cinsault): Reflecting the Mediterranean origins of the Cinsault grape, introduced to Lebanon by Jesuits in the 1870s, and its deep-rooted history in the Bekaa Valley.
Infusing each label with elements that honor the Lebanese landscape, heritage, and the timeless art of winemaking.
This identity encapsulates the client’s vision:
A seamless blend of modern design with traditional Arabic aesthetics.
A visual narrative that pays tribute to the rich history and craftsmanship behind each grape variety.
Labels that stand out on shelves while resonating deeply with connoisseurs of culture and wine.
